Last Chance to Register

We need a summer Vaycay so we are taking a week off!
Artists Within Makeup Academy will be closed from August 19th till August 23rd.

This Friday August 16th will be the last day to come in to the academy for a tour before
our fall classes start on August 26th.
We have limited space left in certain courses if you are still thinking of joining us. If you can’t make it in before 5pm on Friday you will still be able to register online while we are away.
We have provided the registration link below for you to click and follow.

We look forward to seeing you!

Tara & The Artists Within Team xo

Artists Within Makeup Academy
403.208.0034
info@artistswithin.com
www.artistswithin.com
Insta:
@artistswithinmakeupacademy
@aw03maquillage
@taracowles


Makeup Monday

Make a Statement

Now that the weather is finally heating up in YYC, what better way to heat up your look by adding a pop of color on your lips!

Get that vacation sensation every time you apply our Capri Trio.
Chic and on trend.

The Capri Trio Kit Includes our three liquid lipstick summer brights. Incredible pigment and shine in one.

Electric Pink . Electric Taffy . Electric Coral


The Flawless Brights Kit Includes our four shades from our flawless lipstick collection. This creamy, lightweight formula will keep your lips smooth and hydrated all day long!

Included in the Flawless Brights: Crush, Coral Flower, Pout and Danger

Whats Happening Wednesday

There have been exciting things happening here at
Artists Within Makeup Academy!

Our partnership with BT

We have recently started a collaboration partnership with
City Tv's Breakfast Television!
You might notice a new look to the amazing hosts as our academy's alumni will be behind the scenes every morning doing makeup for the morning show. 

Our academy director Tara Cowles will be hitting up regular makeup segments on the morning show, so let us know the tips and tricks you would like to see!

Here is our talented past makeup student Marcia, with Breakfast Television host Leah Sarich. 
If you are an alumni and want to get involved let us know!


Holt Renfrew and our Online Makeup Academy Collaboration

This week we are obsessed with film prep, as we get set to create our new Online Makeup Academy program. Artists Within Makeup Academy has teamed up with non other than Holt Renfrew, as we have become the officially training centre for their cosmetics department!
We are very excited for this program as it will be a new online/on location based training format.
More details to will follow in the upcoming weeks!

Learn from the best 
Become the best

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New Product Alert!

Trending Tuesday
We are so excited to launch our two highly anticipated lip colours from our Platinum Lipstick Collection!
Introducing the newest AW03 maquillage lipstick shades in Harlow and Rio.

Enjoy our take on the iconic Marylin Red with our newest shade  'Harlow'. This beautiful blue-red is the perfect tone every girl needs in her makeup kit. It is matte formula, with full coverage and is extremely long-wearing!
For a really crisp lip line this pairs perfectly with our Waterproof Gel Lip Liner in 'Maraschino'.

Our new lipstick shade Rio is a beautiful cool tone that works for everyone. Although it has some depth to the colour it is surprisingly neutral.
This muted plum beige is perfect for everyday wear, date night or having a quite weekend, it just works no matter what the occasion! The smooth and creamy texture allows for an easy application...no mirror required! "Naked' is the perfect lip liner to pair with this beauty.

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Long Weekend Vibes

Artists Within Makeup Academy will be closed Monday May 20th for the May long weekend.
We will reopen for regular business hours Tuesday May 21st.
We hope you have a fabulous and safe long weekend!

XOXO The Artists Within Team

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Do you want to increase your revenue?

re you ready to become the Lash Tech all your friends brag about!
Are you a makeup artist or hair stylist wanting to bring in more revenue with existing clientele? Do you want to expand your business?
Stay current with existing treatment trends?
This is the answer you are looking for!

This is the perfect time of year to train giving you an add on service for all your wedding or grad clients. The treatment requires nothing but tools and a bed allowing you to pop up the service anywhere.
Lash extensions bring clients back on a regular basis for touch ups giving you ongoing additional revenue, which we all love!

We are now accepting registration for our upcoming
Eyelash Extension Certificate program on May 13th.
We only have a few spaces left! 
Learn the latest tips and tricks from our Lash Extension educator Alana!

Learn from the best 
Become the best

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Makeup Monday - Pop of Colour

After a long winter we are all ready for a summer makeup update! One of the easiest ways to take your makeup into the summer season is a pop of bright colour, a trend we are seeing in full force everywhere.

Your overall makeup look doesn't need to really change. Focus on keeping eyes neutral colour wise, adding a bronze flush to the cheeks and then pick your favourite bright!
One of our go to colours is AW03 maquillage, Liquid Lipstick in 'Pink Taffy'. It's a great mixture of red, fuchsia and orange that works on most skin tones.

If this is your first try at the bright pop, keep your wardrobe neutral as well as your eyes so the only feature of your look is this head turning lip.
Bring it on Summer!

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Tuesday Trends

Need an easy makeup routine?
Here's how with our new Constellation face kit. Perfect for those rushed mornings or late nights!

Kit includes: Eclipse and Constellation Liquid Eye Shadow, Volumizing Black Mascara, Majesty Gel Eyeliner, Afternoon Delight Highlight & Contour Duo, Martini Lip Glaze.

Get the look:

Step 1: Using Eclipse Liquid Eyeshadow in Eclipse, apply as a wash from lid to brow bone.
Step 2: Next use Constellation Liquid Eyeshadow and apply directly to the eye lid as well as the lower lash line, to create a soft smokey eye. 
Step 3: Apply the Gel Eyeliner in Majesty to the upper lip. Make the line thin and as close to the lash line as possible.
Step 4: Slick on Volumizing Black Mascara generously to the top and bottom lashes. Wiggle the applicator from root to tip as you apply to get some crazy volume going.
Step 5: Highlight & Contour with Afternoon Delight using the dark shade underneath the cheekbones and the lighter shimmer shade to highlight. 
Step 6: Last but not least apply Martini Lip Glaze and rock this look from dusk till dawn!

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Makeup Monday - Coloured Eyeliner Edition

Are you stuck in a makeup rut? An easy way to update, is to change your eyeliner colour! Instead of your usual brown or black try a violet, green or navy. Keep the rest of your makeup nude or bronze to really let the liner pop!

Majesty Gel Eyeliner

Ivy Gel Eyeliner

Voyage Gel Eyeliner

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Fashion Friday - Spring Must Have Accessories

Spring is here which means no more -30 weather, longer days and best of all the spring wardrobe comes out!
We have compiled a list of great additions that you need this season!
These can all be added to your usual go to pieces that you pull out again and again every spring to add a fresh update!

The Bag!
This must have is the Chole 'Nile Bracelet' bag. This croc-effect goes hand in hand with the animal print trend we are seeing everywhere. Decorated with the label's signature gold hardware, it is scaled down to fit you essentials.


Shades For Days!
The bigger the better we always say, and yes we are talking about sunglasses!
Gucci's oversized square-frame acetate sunglasses are the perfect accessory to have in your bag. Whether you are lounging by the pool or having morning after brunch, these baby's will give you the maximum coverage you are looking for. 


The Statement!
If you are planning on investing in a piece of jewellery this spring, you had better make sure it makes a statement! These clip on 'Curubas Mágicas' are gold plated and hand woven with teal and black thread. 
The perfect statement piece!

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Spring Arrival

Spring Has Arrived at AW03 maquillage!

We are excited to launch our first of three new tropical lip kits for spring!
Whether you are going to work or hoping on a jet to the beach, you need to have this lip kit in your life now!

Peach Bellini in the perfect mix of peach, pink and nude! 
Includes: Martini Lip Glaze & Prosecco Platinum Collection Lipstick.

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Whats Happening Wednesday - Meet Makeup Guru Tara Cowles

Last week the new online magazine called Feverish News, did a feature interview on our director and founder Tara Cowles, and we have it here!
Michelle Magnan McIvor is a Canadian journalist and she talks about everything from Beauty, Food, Style and Wellness. We invite you to take a look at her magazine here!

Now lets take a look into the life of Calgary’s own Makeup Guru,
Tara Cowels.

The director and founder of Artists Within is building a makeup empire, one step at a time

Tara Cowles knows makeup.

After studying in London, England, she spent 15 years as a makeup artist; her work included photo shoots and runways shows in London, Paris and throughout Spain. When she moved back to Calgary in 2002, the city where she’d attended elementary school before moving to Europe with her family, she had one big question: “Now what do I do?”

Tara spotted a need for high-caliber makeup artistry so she did what any entrepreneurial go-getter would do — she started her own company. In 2003, Tara launched Artists Within Makeup Academy, the only accredited makeup school in Alberta. Since then, she estimates she’s trained thousands.

Not content to stop there, Tara began developing her own makeup line about 10 years ago, called AW03 maquillage. Her affordable products and kits are now available in 15 locations — Phi Medical Aesthetics and Butter Beauty Parlour in Calgary, among other spots — and they’re available for worldwide shipping from her online shop.

Read on for Tara’s thoughts on everything from how she created success and the advice she’d share with future go-getters to how she views the always-tricky subject of work-life balance. And don’t miss the Hot List at the end, featuring the five things Tara can’t live without.

Tara’s thoughts on everything from how she created success and the advice she’d share with future go-getters to how she views the always-tricky subject of work-life balance. And don’t miss the Hot List at the end, featuring the five things Tara can’t live without.

What gave you the courage to start your own venture?

“I know, I’m not sure where that came from! (laughs) I had a young son and I wanted to spend more time with him. I actually thought starting a business would give me more time, which wasn’t the case. I just felt that Calgary really needed something like this and I had the experience to make it happen. I put everything I had on the line and thought, worst case scenario, I can move in with my dad. I started small – one program to start with – so what we have now was built up over the years. It wasn’t as intense as it seems.”

Is there one thing you attribute your success to?

“Not being afraid to try something new. I go into things head-on and know it won’t be the end of the world, if it doesn’t work out. And the success has been a slow build, which has given me time. I suppose being a perfectionist is one of my issues – or not. Having a great team of people is key, and learning how to delegate. I used to have to do everything my way, but letting other people’s feedback come in and not doing it all on my own anymore is a huge factor.”

How do you overcome failure?

“Still to this day, I have a feeling of never being sure the success is going to last. For me, that’s kind of where I live, which maybe keeps my drive going and keeps me motivated. I never take it for granted that I’m successful. There have been projects I’ve tried – whether they were too much work or weren’t the right fit – that I’ve let go of, so I’ve learned I have the three key components of the business (the school, the online school and the makeup line) and it’s easier now to delegate this or that to other people. It keeps me more focused. Before I wanted to try everything.”

What is your advice for someone has an idea for her own venture?

“Stay focused on what you believe. One of the hardest things is other people’s negativity and I’ve had a lot of that over the years. You have to stay true to yourself. I got where I am because I worked really, really hard and I still do. I stay up till 1:30 in the morning finishing work up. Stay focused and believe in yourself, and understand that it takes a lot of work. Success doesn’t come easily, ever. At least, I don’t think it does!”

As a mother, how do you strike a balance between work and family life?

“I am still trying to figure that out, honestly. As a mom, you always want to be there more. But I also know I need this side of me, too. I wouldn’t be as good a mom if I was staying at home. That’s not who I am.

My husband is supportive and he’ll stay at home and help or be home early, or whatever it is. I have a nanny, as well, who my three-year-old son loves. I try to take some mornings off, too, so we can do fun things.

Is it ever easy to juggle a family and work? No. I don’t think there are any easy answers. I don’t feel guilty for working and doing what I love, and it provides a good life for my family, which is important, too.”

What are your goals now?

“To work less and earn more! I really want to focus growing the online side of the business. It seems that’s where everything is going. I actually find I’m being a makeup artist more now. There were a few years where I really didn’t do makeup because I was so busy running the business, so it’s nice to get back to what I’m good at and what I love.”

What do you love about doing makeup?

“I love being creative. I love making a difference in somebody’s face and seeing somebody excited. I love when I do makeup for somebody and they’re blown away by how good they look and feel.”

What is your top makeup tip?

“I think the most important thing is getting your base right. You can add beautiful eyes or lips, but if your skin doesn’t look flawless, then nothing looks as good as it should. If there’s one thing that women should focus on every day, it’s doing primer, foundation, concealer and some highlighter/contour. It makes a huge difference.”

For Tara’s Hot List go to Feverish News and take a look! You don't want to miss this!

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Makeup Basics Workshop

Get Inspired, build your confidence and enhance your own style with makeup that lasts from dusk till dawn.

Do you struggle with your basic everyday makeup?
Are you  not sure what colors to use? Is highlight and contour for you?
Should you change things up as you age or as the season changes?

Many women don't know the answers to these questions but we do!
We have put together a two hour interactive workshop lead by our founder and director Tara Cowles to answer all these questions and more.
The workshop is designed for women like you who have never been professionally taught but want to know how to look put together.

Tara has also designed our makeup line AW03 m a q u i l l a g e, creating products that are easy to apply and go.
The buildable coverage due to the high pigmentation in the products, allows for a natural to dramatic look with the same product depending on the occasion. Our products are designed to last through everything from your job, your workout, baby drool, evening events, martinis and sex!

Come and join Tara March 30th from Noon - 2pm for our next workshop.
Space is limited and you don't want to miss this game changer!

We believe in beauty coming from within...we'd love you to try an amazing full body ballet inspired workout from our friends at Barre Belle!
For this month only, when you sign up for our Makeup Basics Workshop you will receive a pass for a free class at any Barre Belle location of your choice!

Learn from the best 
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The Glitz . The Glam . The Oscars

Sunday night the 91st Academy Awards were held at the Dolby theatre in Hollywood.
The stars definitely were out to shine!
We have put together the top trends and our favourite looks from the night. 

Lady Gaga was the epitome of grace and sophistication. Gaga walked the red carpet in an Alexander McQueen gown with black evening gloves. The true highlight of her outfit was the priceless 128.54 Carat "Tiffany Diamond" necklace. Did you know this necklace was last worn by Audrey Hepburn in 1962 for her publicity posters for Breakfast at Tiffanys?
Does Gaga's hair look familiar? It should, it was a modern take on Audrey Hepburn's updo in the film. To pull the look together Gaga's makeup artist Sarah Tanno focused on making the actress look soft and fresh. Tanno used a silver liner, taupe shadow and soft contour as the main focus adding bold brows to contrast her platinum locks. A rose gloss was added, finishing off this drop dead creation!


Gemma Chan graced the red carpet wearing Valentino Haute Couture. Such a beautiful shade of pink on Gemma! What we really loved was the pockets! It's a good thing too as the actress was said to have stashed some cookies for later!
Gemma's hair was pulled into a low, relaxed chignon to show off her beautiful emerald and diamond earrings, a fun twist. Gemma chose a monochromatic pink makeup look with soft pink eyeshadow, rosey blush, finished off with a nude-pink lipstick. The focal point of the makeup look was the black winged liquid liner which gave contrast to the pretty pinks. 


Jennifer Lopez, the glow queen glistened as she took to the red carpet. JLo looked like a modern day version of the Oscar statue in her stunning custom creation from Tom Ford. The mirrored gown being the focal point called for a simple clutch and jewelry which she pulled off to perfection. 
Ms. Lopez pulled the look together with a simple blowout parted on the side. Her makeup had her signature sheeny glow going on, using a bronze copper shadow and cheeks with the perfect nude lip. The touch of drama came from her smokey eye, black liner and lashings of mascara, a look the she wears so well. Breathtaking was the final conclusion!

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Fashion Friday

R.I.P Karl Lagerfeld

It is with deep sadness that the House of CHANEL announced the passing of Karl Lagerfeld, the Creative Director for the CHANEL Fashion House, February 19, 2019 at the age of 85.

Karl Otto Lagerfeld was born September 10th, 1933 in Hamburg Germany.

The designer, the creative director for CHANEL and Fendi, was one of the industry's most iconic figures. He was able to showcase one last collection at Couture Fashion Week in Paris but
unfortunately was not in attendance for the show.

The big question id with Lagerfeld's death, who will take over the fashion throne?
CHANEL has not indicated when or even if it will replace him. For now, his right have Virginie Viard of 30 years, director of CHANEL's Fashion Creation Studio, has been entrusted by Alain Wertheimer with the creative work for the collections, allowing the legacy of
Gabrielle Chanel and Karl Lagerfeld to live on.

The truth is Karl is simply irreplaceable.

Thank you for the memories, the inspiration and iconic style. 
You will always be a Fashion Icon and a Fashion God!

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Fashion Friday

Workout Apparel

Even though we are wrapped up in layers all winter we still want to know we look and feel good!
Whether you are going to the gym, to a spin class or barre class the
right outfit will give you all the confidence in the world!
Here are our four favourite workout outfits!

Have you heard of the amazing new workout line from Kate Hudson? If not go to Fabletics and see all the cute workout outfits they carry! This one is bold and makes a statement. The high-impact bra top is paired with the PowerHold leggings. If you didn't know PowerHold is a compression fabric designed to hold you in without holding you back!

Meet me at the Barre in this Ballet inspired Chakra Bodysuit. Be able to stretch, flex and plié in this barely-there performance bodysuit featuring a strappy back. Pair with your favourite barre socks and sweat through your toughest workout while bringing out your inner prima ballerina.

We all know Lululemon is a staple when it comes to working out. We have pulled this look from their SoulCycle Collection. These amazing leggings are made from Everlux, to allow your legs to breathe and will stay dry throughout your workout, paired with the Ride & Reflect Bra. This high coverage bra has a four-way stretch, and is made not to shrink. The perfect outfit for your sweaty cycle sessions!

Are you ready to experience a runners high? Sprint into fitness with these Train Time Shorts. They are versatile with a reinforced waistband that lies flat and won't dig into your waist paired with this racer back metallic tank top. Remember a good laugh and a long run are the two best cures for anything!

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What's Happening Wednesday

Valentine’s Day

This Valentine's day let us play cupid!
Whether this special day is about self love or you are picking up a treat for the special lady in your life we've got you covered! 
Not sure what she will like? Not sure what colors suit best? Not sure what formula is the best for you?
We have created the perfect AW03 maquillage beauty gift sets to take away the guess work. From natural to punches of color we have it all!
If you can't decide, why not pick up an AW03 maquillage gift card that can be used online.
Make this a day she or you will never forget!

Taking it back to the basics with our 3 top sellers from our Liquid Lipsticks!

Back to Basics trio includes: Kitten Pink . Mink Pink . Sweet Tarte

Do you have a makeup lover in your life but are not sure what they will like? Well an AW03 maquillage gift card is the best gift ever!
 

Crazy about Martini’s! We adore our new ‘Martini’ Platinum Lip Glaze collection! The most beautiful shades of sheer colour from your perfect nude to pops of colour. The only collection you will need we guarantee!

Kit includes: Girl Crush, Blush & Martini

Learn from the best 
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Whats Happening Wednesday

'Our Online Master Makeup Academy Babe!'
Student Spotlight - Savannah Hughes

Savannah graduated from our 'Online Master Makeup' program in 2017. Being a mom, Savannah needed a career where she could be her own boss, and also be able to express her creativity which is why she chose the online academy.

"I get to do what I love every single day!"

Since graduating from the program Savannah has followed her dreams of having her own business in her hometown.

With her experience and knowledge Savannah has been able to start her career working with clients that are looking for date night looks, working on photoshoot sets, or is booking bridal parties of 10+ clients!

"I am so thankful Artists Within offers such a flexible course for students who live hundreds of miles away! 
Now I have the freedom I was always looking for in my career."

We can not wait to see what the future holds for this amazingly talented
Boss Babe! Congratulations Savannah on making your dreams reality!

Learn from the best 
Become the best 

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